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2011 Consumer Luggage Report —


Survey results reveal that amid rising travel costs and stresses, consumers are turning to quality luggage that is lightweight, feature-rich and unique in design.

Consumers are taking a lighter approach to luggage in 2011.

This means choosing luggage made with lightweight materials, packing lighter, and taking advantage of features that lighten their stress loads surrounding heightened security measures and restrictions.

Consumers are also inclined to lighten their wallets in exchange for features that make their lives easier, and for styles that stand out in the crowd

In 2010, developed the first-of-its-kind Consumer Luggage Report. As a follow up to last year's report, the 2011 edition mirrors the impact of rising fees and regulations on consumers, in addition to a greater emphasis on luggage quality and features.

Download the full report for free by clicking "Download Now" on the left. 

Consumer Luggage Report Key Findings

The quantifiable data depicts travel habits and primary decision factors when purchasing luggage. Key findings from the survey are outlined below.

  • 48% of respondents prefer to pack lighter and use smaller travel bags as a result of the increases in TSA regulations and heightened security.
  • 58% of respondents only purchase luggage made with lightweight materials.
  • When purchasing a new piece of luggage for airline travel, the following factors have the greatest influence: weight (76%), durability (76%), size and dimensions (74%), and features and functionality (73%).
  • As noted by CEO John Ebb, today's consumers are being drawn to newer luggage lines, with unique designs and technology features.

About’s Customer Survey

The survey was administered in December 2010, through an email-newsletter invitation and through’s Facebook page. Results were compiled in January 2011 based on responses of the survey’s 91 participants.